Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

by Ed Catmull

So Alvy lobbied for “Pixer,” which he imagined to be a (fake) Spanish verb meaning “to make pictures.” Loren countered with “Radar,” which he thought sounded more high-tech. That’s when it hit them: Pixer + radar = Pixar! It stuck.