Michael Minto

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The fix that was suggested in the Braintrust session wasn’t the right one—and yet, Brad says that it helped him immensely. “Sometimes the Braintrust will know something’s wrong, but they will identify the wrong symptom,” he told me. “I knew what the film’s tone was—I had pitched the tone, and everybody bought the tone that was pitched. But this was one of the first scenes that the Braintrust was seeing illustrated, with voices.
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
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