Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

by Ed Catmull

Getting the right people and the right chemistry is more important than getting the right idea.

Find, develop, and support good people, and they in turn will find, develop, and own good ideas.

You are not your idea, and if you identify too closely with your ideas, you will take offense when they are challenged.

Our people have good intentions. To think you can control or prevent random problems by making an example of someone is naïve and wrongheaded. Moreover, if you say it is important to let the people you work with solve their own problems, then you must behave like you mean it. Drill down, certainly, to make sure everyone understands how important it is that we strive to avoid such problems in the future. But always—always—walk your talk.