Andreas Holmer

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It has long fascinated me that when people talk about digging deeper, they often use the metaphor of peeling an onion, one layer at a time. But there is a problem with this metaphor—when you peel an onion, you are still left with another (though smaller) onion. And you cry. But that’s not what happens when you’re addressing complex creative challenges. I believe the better metaphor is that you peel the onion, and inside you find a banana! Then you peel the banana, and inside you find an orange. At every step of the creative process, you find new (and often unexpected) fruit.
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
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