Are we competitive? Understanding customer needs and wants: Do we know what to build? Product portfolio: Do we have the right products? r&d effectiveness: Can we build it effectively? Time to market: Can we ship it soon enough to matter? Sales pipeline: Can we convert products to interested prospects? Are we effective? Customer on-time delivery: Are customers getting what we promised them? Customer retention: Are we gaining or losing customers? Sales forecast accuracy: Can we factor this into our sales planning process?