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Amarjeet Singh Rai
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The Creative Curve: How to Develop the Right Idea, at the Right Time, by Allen Gannett

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Familiarity does not make us like things more. Rather, it makes us fear things less.
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The Creative Curve: How to Develop the Right Idea, at the Right Time
The Creative Curve: How to Develop the Right Idea, at the Right Time
by Allen Gannett
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