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The Creative Curve: How to Develop the Right Idea, at the Right Time, by Allen Gannett

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The biggest secret to creating something your audience will love? Listen to them. The use of data-driven processes to refine ideas is the fourth and last law of creativity.
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The Creative Curve: How to Develop the Right Idea, at the Right Time
The Creative Curve: How to Develop the Right Idea, at the Right Time
by Allen Gannett
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