Thomas Hefke

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Using a logical analysis approach, your brain exposes you to fragments and partial answers as it toils consciously through the problem in question. As this is happening, you are usually aware of the wrongness of your ideas, but when you’re not sure of something, you may take a risk and guess. As a result, your answers aren’t always correct.
The Creative Curve: How to Develop the Right Idea, at the Right Time
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