Thomas Hefke

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I talked to Ben Lashes, who has a particularly millennial job: He is a meme manager. He helps develop the careers of people (and animals) who, in the ever-churning blender that is the Internet, go viral. He also happens to manage the three most famous cat memes: Keyboard Cat (a cat who seemingly plays a piano keyboard), Nyan Cat (an animated cat whose body is a Pop-Tart), and, of course, Grumpy Cat (who, as you know, has a bad attitude).
The Creative Curve: How to Develop the Right Idea, at the Right Time
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