Thomas Hefke

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This has critical implications for any type of creator. For example, one way to slow down the effects of the curve is to slow down exposure. That is why many luxury brands focus on exclusivity, maximizing price to grow revenues rather than distribution. The only other way to avoid the curve is to make your product addictive (think of the staying power of coffee or certain videogames).
The Creative Curve: How to Develop the Right Idea, at the Right Time
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