Another consequence is that society shifts from a system of mutual obligations to a system of private deals. Rather than being founded in the common good, political and social relationships increasingly are viewed as contracts. People ask less about their obligations in various situations, more about what’s in it for them. When it’s all about making deals, one “gets ahead” by getting ahead of others. Duty is replaced by self-aggrandizement and self-promotion. Calls for sacrifice or self-denial are replaced by personal demands for better deals.