This attitude toward future risk is a big problem for activists who are working on long timescales. How can they wake us up? How can they galvanize us into action? Very often, it is by convincing us that an uncertain future risk is actually a sure immediate risk, that we have a historic opportunity to solve an important problem and it must be tackled now or never: that is, by triggering the urgency instinct. This method sure can make us act but it can also create unnecessary stress and poor decisions. It can also drain credibility and trust from their cause. The constant alarms make us numb to
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