Look for differences within groups. Especially when the groups are large, look for ways to split them into smaller, more precise categories. And … • Look for similarities across groups. If you find striking similarities between different groups, consider whether your categories are relevant. But also … • Look for differences across groups. Do not assume that what applies for one group (e.g., you and other people living on Level 4 or unconscious soldiers) applies for another (e.g., people not living on Level 4 or sleeping babies). • Beware of “the majority.” The majority just means more than
...more
