Here’s the neat trick about a distance matrix in an atlas. You can take that table of road distances between cities, stick it into a statistics software program, run what is called a multivariate analysis, and the program will spit out a plot. Each city will be a point on that plot, and the points will be separated by distance, in perfect proportion. In other words, the plot is a map—a geographically correct map with all of the cities in the right places and distances relative to each other. So
Can you look at target acquisitions and see ones that will be successful?
this is a tool to characterize heterogeneity
