With business intelligence, you are required to identify the business question, find the relevant data and both visualize and present it in a compelling way to investors and stakeholders. Those are already four of the five stages of the Data Science Process, to which we will return in Parts II and III. The main exception is that BI does not carry out detailed, investigative analyses on the data. It simply describes what has happened, in a process that we call ‘descriptive analytics’.
