That commenter and I are not alone: people now communicate in this ironic dance every minute of every day. We succeeded, in fact, precisely because we’re not alone, because we’re not solitary intellectuals writing up abstract proposals for ironic punctuation, but social people trying our damnedest, paying attention to how our messages will be read, extending the grace of assuming that the other is also choosing their typography with intent. We succeeded because our linguistic norms were both oriented towards the social internet rather than the prescriptive red pen.