If we think of memes as a claim on internet culture, things become clearer. Memes periodically shift away from one of their founder populations. Those particular memes, to that particular group, are indeed dead. But as long as people are creating culture on the internet, a different group will emerge with a different format to take up the mantle of “meme.” Memes had shifted yet again, from the Full Internet People to the Post Internet People, the ones who had no recollection of a life without internet. The meme is not dead: it’s reborn.
