with other demographic factors like age and race. Sometimes whole groups defied gender norms—men overall tended to swear more, but techies, a cluster that was male-dominated, didn’t swear much at all, presumably because they were using Twitter as an extension of the workplace. At the individual level, people followed the norms of their clusters rather than their genders—a woman in the sports cluster or a man in the parenting cluster tweeted like their fellow sports fans or parents, rather than like an “average woman” or “average man.”
