The organization that’s in charge of standardizing the number codes for normal letters and numbers and punctuation characters is called the Unicode Consortium. The Unicode Consortium is a small committee of people who live at the intersection of tech geek and font nerd, and are mostly employees of major tech companies trying to make sure that, say, when you copy and paste an apostrophe from one program to another, or type an apostrophe on one device and view it on a different one, it doesn’t mysteriously change into ’ instead.
