A study of subtweets among college students found indirect posts were indeed considered a more socially acceptable way of conveying negative information than directly mentioning the person in question. (For example, “Thanks to a certain person for backstabbing and completely ruining my day. People like that are pathetic.” While people recognized the passive aggression, they preferred it to a version that named and shamed the specific person involved.) The inverse was the case for positive posts—it was considered better to tag someone directly in a post like “Thanks @RyanS for completely making
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