“I seeded Godwin’s Law in any newsgroup or topic where I saw a gratuitous Nazi reference. Soon, to my surprise, other people were citing it—the counter-meme was reproducing on its own!” A few years later, he described his experiment in an article for Wired, invoking Dawkins’s term to describe what he’d been doing and thereby introducing Wired’s readers to the term “meme” in a specifically internet context.
