“I got them to agree to put our URL up on the screen anytime they use our software on air,” he added. I acted excited for John’s benefit. He had been persuaded to accept the lower price in exchange for this on-screen attribution by a former MBA classmate, Omar Téllez. Both Omar and John had young families and socialized together often. After a dinner at John’s house, when he was describing Keyhole’s struggle and the challenge of closing CNN, Omar suggested that they simply get on-air attribution. Later that evening, CNN’s twenty-four-hour coverage of the U.S. invasion of Iraq opened a new
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