Mark Palfreeman

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The American psychologist B. F. Skinner showed how rewards and punishments could alter behavior, and accelerate learning in many circumstances. Skinner tested various reward schedules against one another and got striking results: An automatic reward for a correct answer leads to little learning; occasional, periodic rewards are much more effective. Skinner’s work, which was enormously influential among educators, focused on improving teaching, rather than on the peculiarities of memory.
How We Learn: The Surprising Truth About When, Where, and Why It Happens
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