The experiment was a clever demonstration of a fairly straightforward principle of social psychology: Having a goal foremost in mind (in this case, a drink), tunes our perceptions to fulfilling it. And that tuning determines, to some extent, where we look and what we notice. “The results suggest that basic needs and motives cause a heightened perceptual readiness to register environmental cues that are instrumental to satisfying those needs,” the authors concluded. “It
It is not enough to see you having something. You also need to feel the need to have it, in ordsr to tune your yes and mind in to get it.
