The experiment was a clever demonstration of a fairly straightforward principle of social psychology: Having a goal foremost in mind (in this case, a drink), tunes our perceptions to fulfilling it. And that tuning determines, to some extent, where we look and what we notice. “The results suggest that basic needs and motives cause a heightened perceptual readiness to register environmental cues that are instrumental to satisfying those needs,” the authors concluded. “It
You ate more likel to wnt t build riches when all you see and fel is poverty.
