Part of the appeal of a cyclical cosmology is its apparent ability to avoid the knotty issue of how the universe began. If the universe goes through cycle after cycle, and if the cycles have always happened (and perhaps always will), then the problem of an ultimate beginning is sidestepped. Each cycle has its own beginning, but the theory provides a concrete physical cause: the termination of the previous cycle. And if you ask about the beginning of the entire cycle of universes, the answer is simply that there was no such beginning, because the cycles have been repeating for eternity.
