Emerging Trends in Transportation Planning

by Andy Boenau

1. Plan the future you want. 2. Design that future for the fundamental modes of transportation. 3. Delight as you observe people enjoying their community.

This type of transportation network planning will be in collaboration with land use planning, rezoning cases, redevelopment proposals, and other place-oriented projects. Plan great places that people want to flock to, and they would not have the urge to drive long distances to scattered, bland, unremarkable destinations.

“When you get in the mud with a pig, you get dirty and the pig gets happy.” James Altucher

Do not underestimate the importance of persuasion.

Study marketing, study psychology, study World War II propaganda. Learn how to catch people’s fleeting attention and make them want to follow you wherever

you lead.