the pro-life movement has kept both an internal focus—showing the people of God theologically why the image of God matters—and an external focus. The external focus, unlike other aspects of the culture wars, has remained (with some exceptions and outliers) marked by kindness and civility, often in the face of vitriolic mischaracterization. This was by necessity since the goal was not label good guys and bad guys in order to assemble electoral coalitions. The goal was also to persuade people not to abort their children or euthanize their parents.