In the same way that Henry Ford realized his workers had to be able to afford one of his Model T’s for his company to thrive, Erhard understood that seekers needed to be financially successful enough to afford his next workshop. So he hitched the human potential movement to the wagon of the Protestant work ethic. Napoleon Hill’s Think and Grow Rich replaced the Bhagavad Gita as seminal text. Mandalas were out. Vision boards were in.
