Erhard, a self-educated car salesman from St. Louis, was drawn to personal development through his study of motivation. He quickly realized that many of the ideas of the human potential movement had applications beyond spiritual seeking. So Erhard repackaged an assortment of Esalen-inspired13 practices into a business-friendly format, creating EST, short for the Erhard Seminars Training. The seminar deliberately reproduced Price’s accidental transformation, engineering a “breakdown-to-breakthrough” experience via a series of marathon, fourteen-hour days, without food or breaks, and with lots
...more
