Since Siegel was living in Silicon Valley, he was obliged to form a company, Consciousness Hacking,22 around these ideas. He, alongside Nichol Bradford and Jeffery Martin, also cofounded the Transformative Technology Conference23 and started organizing consciousness-hacking meet-ups. In about nine months, with exactly zero spent on marketing, what began with a handful of people in one Northern California location has become a network of more than ten thousand people in twenty-three locations worldwide.
