VR’s potential as a technology of surveillance and control. “It’s very easy to imagine a company that succeeds in dominating the VR universe44 quickly stockpiling intimate data on not just what you and three billion other people ‘favorite’ but . . . a thousand other details. To do that in real life would be expensive and intrusive. To do that in VR will be invisible and cheap.” Soon VR systems are going to track everything from eye gaze to vocal tone to—as DARPA-style biometrics get further integrated—neurochemistry, hormones, brainwaves, and cardiac coherence. “This comprehensive tracking of
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