In his seminal book37 Crossing the Chasm, Geoffrey Moore outlined exactly how new ideas gain traction. At first, when breakthroughs happen, only those people willing to tolerate the risk and uncertainty of a novel technology get on board, a trade they’ll make for the benefits of being “early adopters.” Then there’s a gap, what Moore called “the chasm,” that any idea has to cross to attract a growing audience. It’s attracting that “early majority” on the far side of the chasm that he feels is the true mark of disruptive innovation.
