In a recent study published in Psychological Science,13 Zimbardo’s Stanford colleagues Jennifer Aaker and Melanie Rudd found that an experience of timelessness is so powerful it shapes behavior. In a series of experiments, subjects who tasted even a brief moment of timelessness “felt they had more time available, were less impatient, more willing to volunteer to help others, more strongly preferred experiences over material products, and experienced a greater boost in life satisfaction.”
