“In [George Orwell’s] 1984 . . . people are controlled by inflicting pain,” wrote NYU professor Neil Postman. “In Brave New World, they are controlled by inflicting47 pleasure. In short, Orwell feared that our fears will ruin us. Huxley feared that our desire will ruin us.” And while the possibility of a nation deliberately invading our minds to shape and control behavior may feel like a relic of Cold War paranoia, the prospect of multinational corporations deliberately tweaking our subconscious desires to sell us more stuff is already here.
