Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work

by Steven Kotler

The video game industry may have gone further down this path than anyone. “Games are a multi-billion dollar industry that employ the best neuroscientists42 and behavior psychologists to make them as addicting as possible,” Nicholas Kardaras, one of the country’s top addiction specialists, recently explained to Vice. “The developers strap beta-testing teens with galvanic skin responses, EKG, and blood pressure gauges. If the game doesn’t spike their blood pressure to 180 over 140, they go back and tweak the game to make it have more of an adrenaline-rush effect. . . . Video games raise dopamine to the same degree that sex does, and almost as much as cocaine does. So this combo of adrenaline and dopamine are a potent one-two punch with regards to addiction.”