Imagine a man who feels nervous about social situations. To minimize his anxiety, he avoids starting conversations with his coworkers. The less he speaks with his coworkers, the less they initiate conversation with him. When he enters the break room and passes people in the hallway without anyone speaking to him, he thinks, I must be socially awkward. The more he thinks about how awkward he is, the more nervous he feels about starting conversations. As his anxiety increases, his desire to avoid his coworkers also increases. This results in a self-perpetuating cycle.