almost as if it were in an online forum. The macros are geek emoticons, a witty or instructive image or GIF often reminiscent of kitschy Internet memes. There are hundreds of them, and they are like a rebus of engineering commentary, either encouraging someone to boldly ship a new feature, or pejoratively insulting some code-writer’s ability. At the time, typing “bluetape” produced an image of a piece of blue masking tape on a wall, indicating that a piece of code should be removed for the sake of aesthetics and/or sanity. This was Facebook culture for you: lots of bold, unconventional
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