In the same way that a trust fund just makes a drug addict’s spiral more long lasting and painful, a cash-generating business that doesn’t improve the product postpones the inevitable by floating the charade, all the while actually making failure more likely. This strategy can work as far as keeping a company afloat while it’s working out the kinks in its core program, but it’s tricky, and it requires absolute management discipline to not lose focus on the product the company was created to perfect.
