But behind it all there’s a single person: a nervous ball of needs, wants, and anxieties, whose species evolved in a Paleolithic world of toothy predators and the hunter-gatherer feast-famine duality, and who is presently confronted, a mere blip of time later, with an endless feast of blinking lights and hyperoptimized stimuli. Can you blame the poor beasts for clicking themselves to death with Candy Crush Saga, or maniacally (and frictionlessly) squandering resources they don’t have on things they don’t need? The real unmet challenge here is reconciling all those various names for that one
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