Oh, and spare me your claims that you’d be willing to pay for Facebook instead of seeing ads. It’s not even clear what Facebook should charge you. The whole point of the ad auction and the dynamic marketplace for your attention is figuring that out. Setting a usage fee would be like IBM declaring it’s going to pick an individual price for every investor who wants to buy a share, rather than leaving the price discovery to the open market of a stock exchange.
Or not. Many companies find that they are able to set prices for *valuable* services. Casinos too, which is really what fb is: info casino, cause occasionally it’s actually good (or so I hear), but the house always wins (all of your data). ;)
