Advertising is the only reliable business model that’s worked for all but a handful of publishers, and those only among the elite, content-producing ranks of The Economist and the Wall Street Journal, who manage to charge their users. If you want to interact with the world via the Internet, then deal with ads.
Why are video and game media so much more able to charge? It’s a good question. Guess not enough people like to actually read, or care much about what they’re reading. Case in point: I’m reading this...oh, and I paid (something) for it, doh!
