The advertising agencies, those moderators of commercial taste who lived in New York and were paid lots of money to spend lots of money, convinced prominent brands to buy Likes for their Facebook pages. Companies like Starbucks (on whose board Sheryl sat) or Burberry (they of the $4,000 cashmere coats) routinely forked over $10 million in order to gain five million Likes for their page. Facebook salespeople would preach the miraculous power of Likes the way a Catholic priest might sermonize on the eucharistic miracle, bread and wine turning into body and blood. However, it was never quite
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In early days - Facebook’s primary monetization strategy was “buying likes”
