Often at a tech company with an advertising business model bolted on to an otherwise user-facing product, the Ads team will be the weakest team in the company. Ads is perceived as a necessary evil, and marketing ain’t cool, so the hotshot twenty-two-year-old kids who are the recruiting cannon fodder don’t join up. The visionary CEO doesn’t care about money, only the user experience, and manages by looking at usage dashboards, not revenue ones. Bold product initiatives that will rekindle always-fickle app usage are green-lit, and their resources are allocated by CEO fiat. Meanwhile, like a
...more
