Stefan Sagmeister is known for his unorthodox approach to creativity. Whether it’s writing a message on the ground of a public square using 250,000 coins or taking a year-long sabbatical every seven years, Sagmeister brings a unique level of meticulous craft and thoughtfulness to his work. As evidenced by his book Things I Have Learned in My Life So Far, he’s also partial to extracting lessons from his life experience. We spoke with him about how brain hacks can lead us to aha moments and why nothing is more important than mapping big creative projects right into your daily schedule.
