Zero to One: Notes on Startups, or How to Build the Future

by Peter Thiel

Recruiting is a core competency for any company. It should never be outsourced.

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You should be able to explain why your company is a unique match for him personally.

From the outside, everyone in your company should be different in the same way.

Startups have limited resources and small teams. They must work quickly and efficiently in order to survive, and that’s easier to do when everyone shares an understanding of the world.

to simplify the task of managing people. But then I noticed a deeper result: defining roles reduced conflict. Most fights inside a company happen when colleagues compete for the same responsibilities.

They know their own jobs are hard, so when they look at salespeople laughing on the phone with a customer or going to two-hour lunches, they suspect that no real work is being done.

“the best product doesn’t always win.”

the ones that failed were run by shockingly nontechnical teams.

SECRETS. Tesla knew that fashion drove interest in cleantech.