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The most contrarian thing of all is not to oppose the crowd but to think for yourself.
You’ll spend time trying to convince people that you are exceptional instead of seriously considering whether that’s true.
Non-monopolists exaggerate their distinction by defining their market as the intersection of various smaller markets:
In business, money is either an important thing or it is everything
More than anything else, competition is an ideology—the ideology—that pervades our society and distorts our thinking. We preach competition, internalize its necessity, and enact its commandments; and as a result, we trap ourselves within it—even
Elite students climb confidently until they reach a level of competition sufficiently intense to beat their dreams out of them.
Eventually, they lose sight of why they started fighting in the first place.
small that they often don’t even appear to be business opportunities at all.
The European Central Bank doesn’t stand for anything
“it doesn’t matter what you do, as long as you do it well.” That is completely false. It does matter what you do.
Whatever the career, sales ability distinguishes superstars from also-rans.
Only when your product is 10x better can you offer the customer transparent superiority.
Tesla knew that fashion drove interest in cleantech.
The essential first step is to think for yourself.
