The first is doing a poor job of communicating business priorities and not providing the necessary strategic context for tasks or assignments. Team members, then, don’t understand why they’re doing what they’re doing and how their work fits within the overall strategy of the team, the department, or the organization. Not knowing the end goal or purpose behind an assignment is not only demotivating; it also fails to leverage the capabilities of the workers and doesn’t give them the freedom to consider other ways to solve the problem or complete the task.
