But even this seemed positively orthodox compared to the tens of thousands of luxurious blue boxes sent out in 2016 by mining tycoon Gali Janardhana Reddy, the most prominent of the Reddy brothers caught up in the iron ore scandals that hit the southern state of Karnataka. Reddy’s box opened to reveal a small television screen built into the lid. A video began in which the tycoon, alongside his daughter and her husband-to-be, performed a Bollywood-style song, set against a backdrop filled with CGI-generated bulls garlanded with flowers and dancing white horses.27
