The liturgies of nation and market are woven closely together (the apogee of which is the celebration of commercials during the Super Bowl), simultaneously nationalist and consumerist celebrations of abstracted membership that reify individuated selves held together by depersonalized commitments. In the politically nationalist and economically globalist setting, these contentless liturgies often take the form of two minutes of obligatory patriotism in which a member of the armed services appears during pauses in a sporting event for reverential applause before everyone gets back to the serious
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